#12hrfashion: Salford & Melbourne Online Fashion CollaborationOctober 13, 2011
As I type this around 60 students at University of Salford and about the same number at RMIT in Melbourne, Australia are coming to the end of a 12 hour fashion design-and-make collaboration and putting the finishing touches to their garments. The collaboration came out of discussion at Salford’s Media, Digital Technology & the Creative Economy Steering Group and was the brainchild of Bashir Aswat (Fashion, Art & Design School) and Marianne Patera (Computing, Science & Engineering) who drove the whole project from the start.
The fashion groups in Salford and Melbourne both sent sealed bags of materials to each other in advance of
the event, students at the receiving end had no idea what they were being sent ahead of the start of the 12 hour marathon. All student groups were linked to matching groups at the other side of the world by social networks and mobile devices. Twitter, Facebook, Skype, Bambuser, Ustream have all been used so that students could communicate right through the process. At each end a big screen displayed a live video overview of activity at the other side of the world.
I was there for the first couple of hours at Salford and have been following online since then – the event has been amazing! The buzz in the room as preparations were made for the 9pm start was really infectious, excited students and staff distributing mystery parcels sent from Melbourne – many with friendly messages on from their counterparts in Australia.
@samrecordsmusic is carrying out an MSc project on user generated content and motivation, he’s covering this as a case study and was helping out with some of the tech on the night.
I was massively impressed by the energy all of the students in both Salford and Melbourne put into this event. Loads of social network activity from students during the night had #12hrfashion trending in Manchester overnight.
This is the second collaboration between Fashion and Computing, Science and Engineering at Salford - you may remember last year’s fashion show app on iOS as being the first – and the second of many (I hope) collaborations with RMIT in Melbourne (another has involved our Centre for Virtual Environments).
A video of the event can be found here – edited on the fly during the night.
… and at the end are a couple of the finished articles produced in a frantic 12 hour period, you can catch up with many others on theFacebook page for the event.
I took some pics on the way through the first couple of hours and have picked a few up that were posted on various social networks during the course of the 12 hour session. Here’s a photo timeline.